--- title: "How to Create and Manage Content Blocks" description: "Add banners, reviews, trust content, FAQs, and payment icons to checkout and the Thank you page, or reuse them in upsell strategies." url: https://docs.orderediting.com/en/articles/15323727-how-to-create-and-manage-content-blocks collection: "Content Blocks" updated: 2026-11-03 language: en --- # How to Create and Manage Content Blocks Add banners, reviews, trust content, FAQs, and payment icons to checkout and the Thank you page, or reuse them in upsell strategies. # Before you begin - Content blocks live on the **Content** page. Open the Shopify admin, go to **Apps > Order Editing**, then select **Content**. - There are two ways to use a block: - **Content block**: a block with its own audience, markets, and schedule. It shows in a **Content Block** app block on the Checkout or Thank you page, with no product offers. - **Saved block**: a reusable block you add to one or more upsell strategies, so it shows next to their product offers. - A Checkout page block needs Shopify Plus. Without Plus, choose the Thank you page. - Content blocks appear in every language your store publishes. To change a block's text and images for one language, use **Language** in the block's title bar. See [How to translate a content block](/docs/en/collections/19651781-content-blocks). # Choose a template

Template	Best for
Campaign image	One wide image for a collection, sale, or announcement, with an optional link.
Trust badges	Icon rows for reviews, quality, and flexible policies.
Subscription benefits	Compact perk lists for selling-plan offers.
Included in your order	A feature checklist with a shared checkmark colour.
Purchase reassurance	Returns and exchange policy points with a heading and icons.
Featured review	One strong quote with stars and an author.
FAQ	Expandable questions that clear common objections.
Rewards bar	Live checkout progress toward configured cart goals. The actual reward needs its own discount or shipping rule.
Payment icons	A row of branded payment logos, with optional labels next to each method.

Several templates have their own guide, such as [How to use the Campaign image content block](/docs/en/articles/15323729-how-to-use-the-campaign-image-content-block) and [How to use the FAQ content block](/docs/en/articles/15323730-how-to-use-the-faq-content-block). Use this guide for **Purchase reassurance** and the shared workflow. # Create a content block 1. Open **Content** and select **Create content**. 2. Choose a template, then choose where it shows: **Checkout** or **Thank you page**. Select **Continue**. 3. In **Block details**, enter a **Block name** or select **Generate**. Only you see this name. 4. Check the **Slot**. A new block takes the next free slot. The next section explains slots. 5. In **Content**, select **Customize** to edit the block's text, images, rows, and appearance. The preview on the right updates as you go. 6. Choose the **Markets** and customers who see it. Leave **All customers** selected, or select **Add customer filters**. 7. Optionally, set a **Schedule** with a start and end date. 8. Check the **Summary** card. It lists the filters, markets, and slot, and its **Reach** row shows roughly what share of orders the filters match. 9. Select **Publish block** (or **Schedule block** when the start date is in the future). Select **Save as draft** to keep it off. A banner at the top lists anything left to finish. Starter text from the template can't be published, so replace it first. # Put the block on the page Each **Content Block** app block in Shopify's checkout editor has a **Slot** setting from 1 to 8. A content block set to Slot 2 shows in the app block set to Slot 2, so several blocks can show on one page. 1. After you publish, select **Open checkout editor** in the **Last step** banner. 2. On the Checkout or Thank you page, select **Add block** and choose **Content Block**. 3. Set its **Slot** to the block's slot number, then save the checkout editor. 4. Repeat for each slot you use. If two live blocks use the same slot, only one shows. The one with more specific customer filters wins, then the one for fewer markets, then the older block. The block that loses tells you which block is hiding it. A Content Block app block with its **Slot** left empty shows blocks that have no slot. **Locked by ID** is the last option in the **Slot** menu, for older setups. Select **Copy strategy ID**, then paste the ID into the app block's **Locked Strategy** field. A Locked Strategy ID wins over the Slot. ## Older blocks with no slot When older blocks have no slot, the **Content** page shows an **Assign slots** card. Use it to give each block its own slot, then add one Content Block app block per slot in the checkout editor. You can also keep them sharing one place, where shoppers see one block at a time. # Edit, pause, or archive a content block Open the block from the **Active**, **Drafts**, or **Archived** tab on **Content**. Change what you need and save. - To pause a block, set its status to **Draft**. - To stop showing it and keep its results, choose **Archive** from the status menu. Restore it later from the **Archived** tab. Content blocks have no Delete or A/B test. The **Content** page shows **Content views**, **Content interactions**, **Interaction rate**, and **Active content** for the date range you choose, with a daily chart. # Create a saved block for upsell strategies 1. Open **Content**, select the **Saved blocks** tab, then select **Create saved block**. 2. Choose a template and customise it. 3. In **Status**, choose **Active** or **Draft**. 4. Set **Show on** to **All devices**, **Mobile**, or **Desktop**. This follows the shopper's device. Browser width and zoom don't change which blocks appear. 5. Select **Save block**. To put a saved block live: 1. Open it from **Saved blocks** and select **Show this block**. 2. Choose **Checkout** or **Thank you**. Order Editing creates a draft strategy that holds the block and opens it, ready to publish. 3. Or select **Use existing strategy** to add it to a strategy that can show it. Active strategies are listed first. Publishing the strategy also turns on the block if it was a draft. **Used by** on the block's page lists every strategy that uses it. **Duplicate** and **Delete** are in the title bar. Delete is off while a strategy uses the block, so remove it from every strategy first. # Add a saved block inside a strategy 1. Open an upsell strategy. 2. Under **Offer layout**, select **Add content block**. 3. Choose a saved block or a template. 4. Drag the block before or after the product offers, or into the product pop-up. You can also focus the drag handle and use the keyboard. 5. Save the strategy. The block isn't added until the strategy is saved. Editing a saved block updates every strategy that uses it. Duplicating a strategy creates independent copies of its blocks, so editing the copy doesn't change the original. For supported offer-list blocks, turn on **If there are no products, continue to show the content block** when the content should stay visible after the [product modules](/docs/en/articles/14466379-product-modules) return no eligible products. Placement, market, audience, and status checks still apply. # Add images Image fields offer two ways to add a picture: - **Select from Shopify Files** (or **Replace**) opens Shopify's file picker. - The **upload icon** uploads an image from your device. Uploads accept JPG, PNG, or WebP images up to 10 MB. They're hosted by Order Editing and aren't added to Shopify Files. If an upload fails, your existing image stays in place. Enter meaningful alt text when an image carries information. Select **This image is decorative** only when it adds none. Links in a content block open in a new tab. # Preview the block 1. Check the **Preview** card on the block's page. 2. Open the checkout editor for the page the block shows on and confirm it appears in the right app block. 3. To check a saved block set to **Mobile** or **Desktop**, turn the app block's **Preview Mobile** setting on or off. The checkout editor always reports a computer, so this is how you see the phone result there. Shoppers are matched by their own device. # Move blocks between stores On **Saved blocks**, use **Export blocks** and **Import blocks** to copy reusable content. Review each imported block before you use it, especially images, links, and status. A copied block doesn't add the app block in the checkout editor or connect an integration. ## Related - [How to use the Campaign image content block](https://docs.orderediting.com/en/articles/15323729-how-to-use-the-campaign-image-content-block.md) - [How to Use the FAQ Content Block](https://docs.orderediting.com/en/articles/15323730-how-to-use-the-faq-content-block.md) - [How to Use the Featured Review Content Block](https://docs.orderediting.com/en/articles/15323731-how-to-use-the-featured-review-content-block.md) - [How to Use the Included in Your Order Content Block](https://docs.orderediting.com/en/articles/15323732-how-to-use-the-included-in-your-order-content-block.md) - [How to Use the Rewards Bar Content Block](https://docs.orderediting.com/en/articles/15323733-how-to-use-the-rewards-bar-content-block.md)