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All collectionsUpsell StrategiesGetting StartedGetting Started with Network Offers

Getting Started with Network Offers

Install Partner ads, connect payouts, configure audiences, review orders, and understand earnings.

What you'll achieve

Network Offers let eligible third-party promotions appear after checkout. This guide installs the placement, configures the audience, explains earnings and payouts, and verifies the customer experience and Order browser.

Before you begin

  • Open Apps > Order Editing > Upsells > Partner ads. If Partner ads is unavailable, contact Order Editing Support.

  • You need permission to edit the Shopify Thank You page.

  • An authorised staff member must complete Stripe Connect payout setup when it becomes available.

  • Review the product, privacy, content, and payout disclosures before enabling customer traffic.

Network Offers are optional and separate from product offers built from your own catalogue.

Review the setup state

The Partner ads page reports Not installed, Paused, or Live. Complete each available setup card before enabling offers.

Install the app block

  1. Open the installation task on Partner ads.

  2. Continue to Shopify's checkout editor.

  3. Add the Network Offers app block to the Thank You page.

  4. Position it without obscuring order information and save the page.

  5. Return to Order Editing and refresh the setup state.

Installation makes the placement available. It does not make offers Live by itself.

Choose who sees offers

  1. On the Partner ads page, turn on Show partner offers after checkout.

  2. Under Who sees offers, choose all customers or only customers ineligible for editing and upselling.

  3. Select Save.

  4. Open Network offer settings to add customer-segment, blocked-keyword, or blocked-advertiser controls.

  5. Select Save settings.

An enabled placement does not guarantee an offer on every order. The audience, available campaigns, and content controls must all allow a match.

Understand earnings

Partner ads metrics use your store currency. When the currency is not USD, Order Editing shows the currency code with the values.

Earnings is your store's estimated share of advertiser spend. Your share is at least 70%. Pending payouts is also an estimate until Falcon Labs reconciles the final amount.

Choose a date range to review Revenue, Transactions, Revenue per transaction (RPT), Impressions, and Click-through rate. Each chart has a CSV export.

  • Revenue is your estimated earnings after the Order Editing split.

  • Transactions counts unique online checkout orders in the selected period. Duplicate order notifications count once. Offline orders without a checkout token are excluded; older periods may have incomplete tracking.

  • Revenue per transaction (RPT) charts show the highest daily RPT in your selected UTC date range as the headline value. Each daily value divides that day's earnings by its transactions. Days with missing earnings or no recorded transactions are excluded. For example, daily RPT values of $0.20, $0.50, and $0.30 produce a headline of $0.50. The charts still show each day; the funnel and previous-period comparison use total earnings divided by total transactions for the period.

  • Impressions counts confirmed displays by Thank You block, Order Status block, and each page's announcement bar. Repeat displays of the same offer for an order in one placement count once.

  • Click-through rate divides customers who selected an advertiser link by customers shown an offer, using an order or session to avoid counting repeated interactions. It does not measure advertiser conversions.

Confirmed display reporting begins with the updated extension. Older offer-delivery records do not establish that a customer saw an ad and are excluded. Impression and click activity is retained for 90 days.

The Network offer setup sidebar on Partner ads and Network offer settings shows the Thank You and Order Status installation state, including whether a block, announcement bar, or both are installed. It also shows whether ads are paused. Use Manage next to Ad settings to return to the enable and audience controls, or Manage on a page to open installation.

Missing observations appear as gaps rather than zeroes. The page shows the latest earnings date available in your selected period. Earnings remain provisional.

Use Placement performance to compare customers shown ads, outbound clicks, and click-through rate. Its page and placement filters affect the table only. Revenue and RPT remain store-wide because earnings cannot be attributed to an extension placement.

Previous period comparison compares an equal number of days. It requires completed periods and daily observations; RPT comparisons also require at least 100 transactions in each period. Settings changes, pauses, and resumptions are recorded from this update onward, retaining the latest 30 changes. Installation and template deployment dates are not inferred.

Connect payouts

Payout setup becomes available after expected earnings reach $100 USD or at the end of the calendar year, whichever comes first.

  1. Open the payout setup task when it is available.

  2. Select Set up payouts.

  3. Create or connect the store's Stripe Connect account.

  4. Complete the business, identity, bank, and outstanding verification requirements shown by Stripe.

  5. Return to Partner ads and confirm payout setup no longer needs action.

Falcon Labs reconciles the final merchant share and pays it through Stripe Connect. Stripe owns payout-account verification and status.

Replace the banner image

Use the banner-image action on Partner ads to replace the default creative with an approved store image. Review desktop and mobile previews before saving. The replacement changes future renders and does not rewrite historical reporting.

How offers appear

On the Thank You and Order Status pages, Order Editing displays each offer using a supported layout selected automatically from the offer information. There is no template setting to configure. The layout can vary between offers; unsupported layouts use the standard design.

The announcement bar keeps its short offer message. Selecting it opens the offer details in a modal using the automatically selected layout. When more offers are available, No thanks moves to the next offer. After the final offer, the offer sequence closes. Selecting an offer can advance to another available reward. Accepted or declined offers are suppressed for five minutes when the order can be identified. Choices are shared through browser storage and recent reporting events; propagation between domains can be delayed.

Your audience settings, blocked content, and banner-image replacements still apply. Profile-page placements keep their existing layout.

Review the customer experience

  1. Confirm the page no longer reports Not installed.

  2. Open Shopify's checkout editor and select the Thank You page.

  3. Confirm the block and banner appear in the intended position.

  4. Review desktop and mobile layouts and save.

The checkout editor proves installation and layout. It does not prove live audience matching or campaign availability.

Use Order browser

Use Order browser on Partner ads to inspect offers associated with individual orders. You can identify the order, campaign, and advertiser shown, then block an unsuitable advertiser for future matching.

Create a controlled order only when you need to prove live audience matching, campaign availability, or Order browser reporting.

Go live safely

Keep offers Paused until installation, audience, privacy wording, blocked content, banner creative, and available payout tasks are approved. After enabling offers, monitor impressions, clicks, estimated earnings, pending payouts, and individual orders.

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