---
title: "Checkout Upsell Best Practices"
description: "Choose low-friction checkout offers that increase order value without distracting customers from payment."
url: https://docs.orderediting.com/en/articles/15322116-checkout-upsell-best-practices
collection: "Upsell Best Practices"
updated: 2026-08-27
language: en
---

# Checkout Upsell Best Practices

Choose low-friction checkout offers that increase order value without distracting customers from payment.

# Choose the right checkout placement

Use **Product List Upsell** for a compact set of add-ons. Use **Checkbox Upsell** for one optional product that customers can tick to add and untick to remove without leaving checkout. Both placements require Shopify Plus.

# Keep the decision small

-   Offer a product that clearly complements the cart.
    
-   Prefer one strong choice or a short, curated list.
    
-   Keep the price low enough that the customer can decide quickly.
    
-   Avoid products that require sizing, compatibility research, or a long explanation.
    

Use **Single Product** for a controlled Checkbox Upsell. Use **Single Product**, **Group of Products**, or another supported module for Product List Upsell. The retired **Gift Card** module is no longer available.

# Target carefully

Use cart-product, collection, market, customer, or discount-code targeting when it makes the offer more relevant. A broad strategy can cover normal traffic, while narrower strategies can serve specific carts.

# Keep checkout trustworthy

State the product, price, and action clearly. Do not preselect the Checkbox Upsell. The customer should deliberately tick the checkbox before the product is added.

# Check it in checkout

1.  Preview the strategy and confirm the correct product and copy.
    
2.  Add a qualifying product to the cart and continue to checkout without placing an order.
    
3.  For Product List Upsell, add and remove an offered product.
    
4.  For Checkbox Upsell, confirm ticking adds the product and unticking removes it.
    
5.  Check that totals update and the customer remains on the checkout page.
    
6.  Repeat with a cart that should not match the strategy.

## Related

- [How to Optimize Upsell Performance](https://docs.orderediting.com/en/articles/15322134-how-to-optimize-upsell-performance.md)
- [Upsell Best Practices by Vertical](https://docs.orderediting.com/en/articles/15322122-upsell-best-practices-by-vertical.md)
- [One-Click Upsell Best Practices](https://docs.orderediting.com/en/articles/15322117-one-click-upsell-best-practices.md)
- [Free Shipping Upsell Best Practices](https://docs.orderediting.com/en/articles/15322112-free-shipping-upsell-best-practices.md)